Hey everyone, Gareth here from Exposed Wolf. Welcome to another exciting blog post. Today I want to talk about the power of using video to write blogs.
Approximate read time three minutes.
Don’t have time to read? Check out the summarised video here.
Now you might be wondering why would a video production company be talking about blogs? Well, the good thing about the power of video is that it’s the easiest way to write blogs. How? Because we talk a lot faster than we write. The average person speaks around 140-160 words per minute as opposed to only writing 40wpm!
So what I do, is I pump out all my videos in one go and then I get those videos transcribed into text format. And that gives me all the content that I need for my blogs, and then I can just flesh it out. A little bit of editing might be needed, but it’s all so much quicker than actually sitting down and having to think and write it all out.
So, here’s the important bit, statistics show that you need 75 blogs on your website! Once you reach that level, you’ll see expediential growth with the number of website visitors and engagement that you’ll get. However, it isn’t easy to sit down and write out 75 blogs so what better way to reach 75 blogs than to just pump out 75 videos, get it all transcribed and away you go.
The transcript will give you a skeleton to work from. I recommend a website called Rev.com. Additionally, it costs $1 a minute but it is very accurate. Make sure you go for the “Captions” option as this will give you more choice in the download section. Therefore, you can also download a .srt file and then add that into your video editing software to give you captions on your video. This is very important and I have another blog about that here.
And that’s all I wanted to say today. I hope you got something out of this?
Thanks for reading!
Gareth Carr
Cinematographer & Photographer based in Sydney, Australia
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Website: https://www.exposedwolf.com.au
Facebook: https://www.facebook.com/garethcarrvideo
Instagram: https://www.instagram.com/xposedwolf
Linkedin: https://www.linkedin.com/in/exposedwolf/
Exposed Wolf is a video production & photography company based in Sydney, Australia. With over 20 years of industry experience, they can help you with planning, shooting and editing your projects to give you months of powerful content to raise your business and brand.
Gareth Carr is the founder and Director of Exposed Wolf, a boutique video production company serving Sydney, the Central Coast and Newcastle, specialising in corporate video, branded content, testimonials, event coverage, TV commercials, training and social media content, animation, drone videography, photography and documentaries. Clients work directly with Gareth across the whole project, from scripting and creative development through casting, directing and the final edit, and he draws on a trusted network of specialist crew to scale larger productions. A cinematographer and member of the Australian Cinematographers Society, he wrote and directed the feature film Saving Grace, which won Best International Feature at the MiraBan UK Film Awards, and under his leadership Exposed Wolf was named Video Content Agency of the Year, NSW at the 2024 Australian Enterprise Awards. His film work is credited on IMDb.