Hey everyone, Gareth here from Exposed Wolf and welcome to another blog post. Today I want to talk about how to sell without selling.
Approximate read time three minutes.
Don’t have time to read? Check out the video below!
That’s right. I’ve been doing a lot of networking recently and a lot of people who I’m speaking to there about video content, they’re saying yeah, but if we don’t sell, how are we going to get our message across and things like that. But if you provide people with regular quality, valuable content, then they will start looking into you. They’ll get to know you, and you won’t even need to sell. The customers will actually come to you.
In this day and age, nobody wants to be sold to. We’re getting bombarded with so much content that you need to stand out from the crowd and you need to be an authority figure. So don’t worry about making some hero video where you tell everyone how good you are and how you can help save them thousands of pounds and all that, just get out there, provide valuable quality, consistent content, and the clients will come to you.
Stats show that we need to spend seven to eight hours with someone before we’ll decide to buy from them or not. So by putting videos out there as I have, you’re getting to know me without me having to physically be in front of you. I’ll be showing up in your newsfeed, I’ll be providing quality content and you’ll get to know me. And then down the track, if you decide to shoot some videos yourself, you’re more than likely going to come to me because you’ve seen what I’ve been doing.
Psychologically, if people give you something, you want to give them something back, so hopefully, you’ll give me a call. And don’t be afraid to put yourself out there in front of the camera. It’s not as scary as it seems.
Just don’t sell to people!
Thanks for reading!
Gareth Carr
Cinematographer & Photographer based in Sydney, Australia
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Website: https://www.exposedwolf.com.au
Facebook: https://www.facebook.com/garethcarrvideo
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Exposed Wolf is a video production & photography company based in Sydney, Australia. With over 20 years of industry experience, they can help you with planning, shooting and editing your projects to give you months of powerful content to raise your business and brand.
Gareth Carr is the founder and Director of Exposed Wolf, a boutique video production company serving Sydney, the Central Coast and Newcastle, specialising in corporate video, branded content, testimonials, event coverage, TV commercials, training and social media content, animation, drone videography, photography and documentaries. Clients work directly with Gareth across the whole project, from scripting and creative development through casting, directing and the final edit, and he draws on a trusted network of specialist crew to scale larger productions. A cinematographer and member of the Australian Cinematographers Society, he wrote and directed the feature film Saving Grace, which won Best International Feature at the MiraBan UK Film Awards, and under his leadership Exposed Wolf was named Video Content Agency of the Year, NSW at the 2024 Australian Enterprise Awards. His film work is credited on IMDb.